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winter driving experience




Northern Colorado

Showcase your products on your own personalized ice driving experience. The Ignition team has created a winter fire and ice program that will offer your guests the opportunity to get behind the wheel of your chosen vehicle for some slip, sliding action with personalized driving instruction from our team of celebrity ice pros.  

Guests will sip their coffee by the fire in our yurts while waiting their turn at the wheel on this challenging 1-mile ice course, designed to test man and machine to the limit.  A guided road drive on snow packed country roads follows the ice course drive and then guests have the option to ski some of the best powder on the planet in one of America’s best ski towns. This is one of only a few customizable ice driving experiences in the country and probably the most scenic you’ll find to show off your vehicles! 

Ignition Fire and Ice 2

Luxury accommodations with meals designed to fuel your drive in the cold

Challenging ice track

that will push driver

and vehicle alike

Ignition Fire and Ice 1


Travel and driving in the winter-time Rockies will never be as exciting and memorable 

- Invitation Only Event -

Manufacturers Interested in Participating Please Contact Ignition Events

for Full Event Brochure, Itinerary, and Pricing

Ignition Fire and Ice 2

Fire and Ice 



Some say the world will end in fire,

Some say in ice.

From what I’ve tasted of desire

I hold with those who favor fire.

But if it had to perish twice,

I think I know enough of hate

To say that for destruction ice

Is also great

And would suffice.

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